What Google tells us about consumer online behavior in India

Here’s an interesting report from Google on online behavior of Indians based on search trends in 2017. Read on if you are curious about knowing where digital India is heading.

  • 400+ millions of Indian online. Of them 330+ millions use smartphone.
  • Due to 4G (Thanks to Jio impact), non-metros and even rural population are getting online.
  • Voice, Vernacular and Video drive non-metros and rural. 75% of non-English searches are in Hindi.
  • Omnichannel experience driving sales. “Stores near me” type search becoming a part of retail shopping experience.
  • Digital spend is expected to grow from current $40bn to $100bn by 2020.
  • Online food ordering sector has now grown to 4 lakh average daily orders.
  • 50% of video content are watched from 4G connection.

 

What Google tells us about consumer online behavior in India